Big Bucks Big Pharma - Marketing Disease and Pushing Drugs 2006

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

The Marketing of Madness: Are We All Insane? 2010

Two hour + video documents the story of the high-income partnership between drug companies & psychiatry that has created an $80 Billion psychotropic drug profit center and the flaws in the drug approval process.

Frida Kahlo, Junior Marketing Exec 2013

Young Mexican painter Frida Kahlo has come to America to revolutionize the advertising industry. But the spiritually enlightened artist clashes with her cutthroat American colleagues, who resent her unorthodox approach and penchant for self-portraits.

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