Two hour + video documents the story of the high-income partnership between drug companies & psychiatry that has created an $80 Billion psychotropic drug profit center and the flaws in the drug approval process.
Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
Osman, is a small scale entrepreneur in a middle class neighborhood of Istanbul where he operates from a hangar transformed into an office. He dreams of getting rich through the sales of products imported from the Far East and also self invented products, thus marrying the girl he loves from the neighborhood. The biggest challenge he faces to marry the girl he is in love with is to convince the girls father that he is a successful businessman. Osman believes the only way to do this is making a big breakthrough with his company. He embarks on many adventures to sell his products, all end up in hilarious misfortunes and failures. On his journey to become rich, the only companions he has are Erkan and Songül who is the daughter of a family friend from the neighborhood. At the end of the day Osman will come to realize that wealth was never far-off.